As one of the top female gamers on YouTube, Aphmau is an influential figure in the Minecraft community. Appealing to their fan base and their own ever growing creative ambitions, Aphmau's production company CatFace grew to include merchandise and product development. With the company expanding to merchandise, it was the perfect opportunity for us to bring our collective design expertise to CatFace's MeeMeows brand.
MeeMeows are soft cat plush toys themed after Aphmau's many adventures in the gaming world. Available in stores like Walmart, Target, Gamestop, and online at www.Aphmeow.com MeeMeows have become a popular toy sought after by fans and collectors alike. They have also been named one of the top trending toys of 2023 by ITV.
Start with a prompt, make it cute. The development process begins with creating multiple concept sketches based on a theme overseen by the creative director of Merchandising. Personalities and expressions are developed alongside decorations and color palettes. Following notes and approvals from the director, tech packs are developed. Afterwards, prototypes are created. Following this, graphic assets, labels, and packaging are designed. The following images are a sample of some product concepts and assets we developed at CatFace.